Like many businesses, owners are going back to the drawing board and creating business plans that can speak the current times we’re in.
Along with the woes of the pandemic, the deaths of George Floyd, Tony McDade, and Breonna Taylor curated a much-needed conversation between the businesses and the consumer in addition to putting Black-owned establishments at the forefront. “All these jewelers in the industry take from our culture and community, but I haven’t noticed one giving back,” says Micheal O, celebrity jeweler, who also goes by “Big Mike.” The designer created a special BLM pendant to stand in solidarity with the culture and community during the nation’s current civil unrest.
Large jewelers like IceBox and Johnny Dang who are known for creating some of our favorite entertainers ice pieces have remained primarily silent during these troubling times. On social media, Dang announced that he donated to the Floyd family and Icebox posted a black square in solidarity with the movement however, both have gone back to posting regular content without any follow ups.
In this current time period, it’s important to note the business owners who are supporting the movement, and not just the moment. “Being the only black celebrity jeweler, It’s imperative I set the standard. I’m putting my money where my mouth is and showing I care about my community and the culture,” Big. Mike exclaimed
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Team (@bigmiketh3jeweler) on Jul 8, 2020 at 1:57pm PDT
The diamond encrusted pendant shaped in the powerful black panther fist spells out “Black Lives Matter”. The cost of each custom pendant is $1,500 with 100% of the proceeds going to “The North Star Funds- Lets Us Breathe Fund” and their fight for equal rights for all Black lives.
Purchase the pendant here.
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