Designer Virgil Abloh has had a whirlwind of events happening the last few weeks. The curator who sits at the helm off Off-White and Louis Vuitton menswear usually remains silent however recently, he was pulled to the forefront due to a controversial $50 donation – in which he states he actually donated $20,500. The misunderstanding spiraled into an on-going discussion on if Abloh supports the Black creatives he inspires. However, the conversation and disgruntlement with Abloh didn’t last long.
This weekend, Abloh launched a sold-out Off-White x Jordan collaboration and today, he announced his partnership with luxury car conglomerate Mercedes-Benz. For the first project of it kind, Mercedes-Benz partnered with Abloh to create a digital art exhibit. During this time, including all that has come with the pandemic, both parties believe that working together can create steps to rebuild the luxury landscape.
View this post on InstagramA post shared by @ virgilabloh on Jul 27, 2020 at 7:29am PDT
“Mercedes-Benz is a brand that stands for luxury and exceptional performance,” says Virgil Abloh. “Truly a perfect chassis to interject modern artists’ ideas of what the future can be stylistically, within conceptual car design.”
The artwork will be digitally launched to a global audience on September 8, 2020. For more information visit www.mercedes-benz.com.
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