Stressed Adults Are Driving Toy Sales — For Themselves

Stressed Adults Are Driving Toy Sales — For Themselves

Essence Magazine:

By Jasmine Browley· Updated December 30, 2022

Lots of children opened their new toys this Christmas. But they weren’t the only ones enjoying playful pleasures: adults are as well.

A group of consumers known as “kidults” by toy industry insiders—has driven US toy sales boom

This post first appeared in Essence Magazine. Read the original article.