Baggu’s Totes (and Other Accessories) Find a Gen Z Audience on TikTok

Baggu’s Totes (and Other Accessories) Find a Gen Z Audience on TikTok

The New York Times - Fashion & Style:

Baggu, a 16-year-old brand best known for its lightweight, foldable totes, is all over TikTok, where Gen Z fans are driving renewed interest.

This post first appeared in The New York Times - Fashion & Style. Read the original article.