Black Friday Sales Hit A Record $9.8 Billion This Year

Black Friday Sales Hit A Record $9.8 Billion This Year

Essence Magazine:

By Jasmine Browley ·Updated December 1, 2023

Black Friday shopping was alive and well this year.

E-commerce spending increased 7.5% from 2022, reaching $9.8 billion in the U.S., per an Adobe Analytics report.

“We’ve seen a very strategic consumer emerge over the past year where they’re

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