A Few Words About Netflix’s Success: Vivid. Snappy. Tags.

A Few Words About Netflix’s Success: Vivid. Snappy. Tags.

The New York Times - Business:

The descriptive tags that the streaming service runs near each title — like “slick” for the show “Suits” — have proved crucial to getting people to click play.

This post first appeared in The New York Times - Business. Read the original article.