Black Women-Founded Beauty Brand, Mented Cosmetics, Gets Acquired By Private Equity Firm

Black Women-Founded Beauty Brand, Mented Cosmetics, Gets Acquired By Private Equity Firm

Essence Magazine:

By Jasmine Browley ·Updated April 27, 2024

Mented Cosmetics has just reached a major milestone.

The beloved beauty has reportedly been acquired by West Lane Capital Partners, an LA-based private equity firm, for an undisclosed amount.

The move means Mented will join portfolio company Blooming Brands, which includes beauty

Kimberly Wilson
Author: Kimberly Wilson

This post first appeared in Essence Magazine. Read the original article.