A Match Made In Sneaker Heaven: Adidas Taps Black Woman-Owned Premium Goods For Latest Collab

A Match Made In Sneaker Heaven: Adidas Taps Black Woman-Owned Premium Goods For Latest Collab

Essence Magazine:

By Kimberly Wilson ·Updated October 11, 2024

In a move that’s set to shake up the sneaker world, adidas has once again partnered with Premium Goods, the first Black woman-owned sneaker boutique in the United States, to drop a limited-edition Campus ’00 silhouette.

This collaboration isn’t just

This post first appeared in Essence Magazine. Read the original article.