‘Wicked’ and the Merchandising Juggernaut That Eclipses ‘Barbie’

‘Wicked’ and the Merchandising Juggernaut That Eclipses ‘Barbie’

The New York Times - Movies:

The new movie’s tie-ins are the logical endpoint for a Broadway show that always intended to be huge.

This post first appeared in The New York Times - Movies. Read the original article.

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