Meet Octavia Morgan: The Trailblazer Behind Ulta Beauty’s First Black Woman-Owned Prestige Fragrance

By Kimberly Wilson ·Updated February 10, 2025

My first memory of fragrance is my mother’s Carolina Herrera—a strong, white floral scent that was distinctively hers.

While not my favorite fragrance profile, it was my introduction to the power of scent, and the importance of perfume as part of

Kimberly Wilson
Author: Kimberly Wilson