ESScent Of The Week: Is PHLUR’s Golden Rule 2025’s Most Coveted Fragrance?

ESScent Of The Week: Is PHLUR’s Golden Rule 2025’s Most Coveted Fragrance?

Essence Magazine:

By Kimberly Wilson ·Updated February 21, 2025

PHLUR’s journey in clean fragrances started in 2015 with a simple mission: bring transparency and sustainability to perfumery. 

Their newest creation, Golden Rule EDP, has exploded across TikTok (like many of their other launches), proving just that — clean fragrances can

Kimberly Wilson
Author: Kimberly Wilson

This post first appeared in Essence Magazine. Read the original article.

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