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Tariff Confusion and Recession Fears Leave Advertisers ‘Paralyzed’

Hundreds of billions of marketing dollars are in flux as companies struggle to plan. For some sectors, the timing “couldn’t be worse.”

Tiffany Hsu
Author: Tiffany Hsu

Written by

Tiffany Hsu

in

Automobiles, Budgets and Budgeting, Customs (Tariff), Ford Motor Co, Forrester Research Inc, Funko LLC, Interactive Advertising Bureau, Online Advertising, S4 Capital, Social Media, Sorrell, Martin, Television, Trump, Donald J, Upfronts (Television)
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