How Colleges Are Turning Athletes Into Influencers

How Colleges Are Turning Athletes Into Influencers

The New York Times - Business:

The University of North Carolina at Chapel Hill is known for its sports programs, but now it has something else to offer its athletes: an opportunity to become an influencer. Sapna Maheshwari, a business reporter who covers social media for The New York Times, returned to her alma mater to learn more.

This post first appeared in The New York Times - Business. Read the original article.

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