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Influencers Step Onto Center Stage at Cannes

Big brands are increasingly courting social media stars, who descended on a major annual festival in France to pitch themselves to advertisers.

Sapna Maheshwari
Author: Sapna Maheshwari

Written by

Sapna Maheshwari

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Cannes (France), Online Advertising, Publicis Groupe, Social Media, TikTok (ByteDance), Unilever NV
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