By Kimberly Wilson ·Updated February 3, 2026 /> Getting your Trinity Audio player ready…

Super Bowl LX is taking over San Francisco this week. 

And more than the game itself, football fans are ready for the parties, the commercials, the halftime show (aka the “Benito Bowl”) and obviously all the celebrities who’ll be descending on the city. It’s a weekend of fun and celebration, yes, but there’s meaningful work happening too. And perhaps some of the most meaningful of them all, is when Off The Field NFL Wives Association will host its annual charity fashion show, and this year the proceeds go straight to Bay Area organizations doing real work in the community.

This year’s fashion show benefits Boys & Girls Clubs of Oakland, Boys & Girls Clubs of San Francisco, and the Charlotte Maxwell Clinic. Tenisha Patterson Brown, a sports attorney, business consultant, and wife of former NFL defensive end Everette Brown, is the organization’s president, and extremely clear about why these partnerships matter. “When the Super Bowl comes to town, it brings global attention—but we believe that attention should ultimately benefit the people who call that city home,” she says. “Supporting youth development and women’s health