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BTS Is Back With ‘Arirang,’ but the K-Pop Landscape Has Changed

The New York Times – Business:

The superstar boy band returns after a four-year hiatus on Friday. The genre it helped turn into a global juggernaut has endured some shifts, and minted new stars.

Steve Knopper
Author: Steve Knopper

This post first appeared in The New York Times – Business. Read the original article.

Written by

Steve Knopper

in

Big Hit Entertainment Co Ltd, BTS (Music Group), Fans (Persons), Golden (Song), Hybe Co Ltd, K-Pop, KPop Demon Hunters (Movie)
←Blood Plasma Centers Move Into More Middle-Class Neighborhoods
How Geopolitics Threaten K-Pop’s Ambitions in China→

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