Spin to win: How this life insurance company turns healthy habits into a game

One life insurance company is banking on incentives to gamify the healthy habits of its customers, which in turn helps its bottom line.

You’ve heard of lower car insurance rates for good drivers. Now, one life insurance company wants to incentivize longevity with lower rates and extra bonuses for people who adopt healthy habits.

(Image credit: manusapon kasosod/Moment RF)

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Source: NPR.

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Allison Aubrey

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