‘Supergirl’ $100M+ Promo Partner Campaign Biggest Ever For Warner Bros’ DC Studios

When Supergirl takes to the screen this Friday, she’ll be the biggest Warner Bros/DC Studios movie ever when it comes to promotional partnerships with 80+ sponsors who are delivering $100 million-plus in media value. That’s not even counting consumer products. With names such as Ulta Beauty, OPI, Joico, and Kentucky Fried Chicken onboard, Warner Bros […]

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Source: Deadline.

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