This post was originally published on Politico.
NEW YORK — As South Korea’s largest automobile manufacturer, Hyundai Motor Group is known for its cars. But now, as one of FIFA’s longest-running commercial partners, it’s using the World Cup stage to announce a new focus: robots.
That ambition is clearly laid out in the FIFA Museum presented by Hyundai in New York City. At the iconic 50 Rockefeller Plaza, a robot dog greets visitors at the entrance, nodding its head up and down and shaking its hind. Another humanoid robot, referred to as Atlas, strikes a pose by the door. Above that door, there’s a banner of Atlas
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