“Salomon Should Not Be a Fashion Brand”: The New Creative Director Shares His Manifesto

Despite substantial growth, the footwear brand is restrategizing. Creative director Heikki Salonen and CEO Guillaume Meyzenq want to unify Salomon’s hyper-technical product offering with the lifestyle-led designs.

Source Author
Author: Source Author

Source: Vogue

Written by

Joe Bobowicz

in

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

More posts