Meta is finally being forced to pay for its near-decade-old falsehoods about the Cambridge Analytica scandal that saw millions of users’ data harvested for political purposes.
On Wednesday, a judge in New Mexico ordered the social media company to pay a $25 billion penalty following a jury’s determination in late September that the company’s executives broke state laws with knowingly false statements they made in the wake of the scandal.
“The extraordinary number of willful violations found by the jury, the duration and repetition of the conduct, the breadth of subjects on which violations occurred, the involvement of senior Facebook leadership, the size of New Mexico audiences reached, and the clear intentional and systematic nature of Facebook’s repeated misstatements established in the trial record support the highest level of penalty allowed by the New Mexico Unfair Practices Act,” New Mexico State District Court Judge Francis Mathew wrote in a court filing.
To refresh your memory, the scandal involved Cambridge Analytica — a political firm financed in part by pro-Trump benefactors — harvesting private data from tens of millions of Facebook users, which was eventually conveyed to members of Donald Trump’s 2016 presidential campaign and used for political targeting. To be clear, this case was an entirely separate trial from the other landmark trial Meta lost in New Mexico, which found the company liable for placing profits over consumers and knowingly putting children at risk of harms it knew to exist on its platforms.
As Tech Policy Press reported, the false statements deemed willfully deceptive by the jury include comments from CEO Mark Zuckerberg, former Chief Operating Officer Sheryl Sandberg and other executives about things like the company’s response to the Cambridge Analytica scandal, users’ data protections, and misinformation and hate speech on its platforms.
For example, the statements include comments from both Zuckerberg and Sandberg about when access to users’ private data was closed off. They also include a comment from Zuckerberg in 2017 saying that Meta — then known as Facebook — had “always taken down any post that promotes or celebrates hate crimes or acts of terrorism.” Another comment deemed willfully deceptive came from Zuckerberg in 2020, when he claimed there were no exceptions for politicians who broke the platforms’ rules about content that “may lead to violence or deprive people of their right to vote.” The jury also found willfully deceptive a 2020 comment from former Meta executive Nick Clegg, who claimed that Meta “doesn’t profit from hate” and that the company applied a “zero tolerance approach” to hateful posts on Facebook and Instagram.
Meta, which has allegedly assisted the Trump administration’s efforts to suppress free speech and target critics of federal officials, disputed the jury’s ruling in September, vowing to appeal it and framing its actions as a free speech matter.
As the Santa Fe New Mexican reported: “‘Meta’s platforms are forums for free expression. We have a First Amendment right to manage those platforms in a way we believe best serves the interests of our community,’ the spokesperson wrote in an email. ‘This means prioritizing free speech, protecting our users’ information and giving them control over their data.’”
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