Once the size of the midterm blue tsunami became clear to the GOP, activists and entrepreneurs aligned with Robert F. Kennedy’s Make America Healthy Again movement found a new focus: Save the boss.

After Republicans — including Zach Lahn in Iowa and Ken Paxton in Texas — lost to Democrats who had vowed to impeach Kennedy, MAHA influencers and insiders pivoted from warring with Democrats to appealing for unity.

“This is not how you win a coalition or work together,” posted Vani Hari, the supplement entrepreneur and blogger known as the Food Babe, after Democratic Sen. Angela Alsobrooks called for Kennedy to resign. Zen Honeycutt, an anti-vaccine activist known for publishing misleading reports alleging that there are toxins in everything from vaccines to Girl Scout cookies, called any effort to impeach Kennedy “a colossal mistake.” And MAHA PAC President Tony Lyons, whose organization supported only Republicans, offered Friday: “I’ll work with Democrats who share the MAHA vision — and who will work with Secretary Kennedy instead of trying to get rid of him.”

At the center of the effort to re-energize the movement and bolster the embattled secretary of health and human services is Calley Means, a former Kennedy adviser who is now leveling a series of allegations against former White House chief of staff Susie Wiles and other White House officials, claiming that their corporate ties were what stifled the MAHA agenda all along.

Means, a lobbyist turned wellness entrepreneur who brokered the Kennedy-Trump alliance, focused on food policy inside the administration. He was behind several of the MAHA efforts that adherents point to as wins: agreements to limit artificial food dyes, a ban on junk food purchases with federal food assistance, a rotated food pyramid and federal backing for psychedelics. But MAHA activists were just as frustrated with the inability to enact real reform over their most passionately held positions, like restricting pesticides and identifying and eliminating chemicals in food. In interviews with Joe Rogan and CBS News, Means placed the blame for the lack of progress on Wiles.

Means and Wiles did not immediately respond to requests for comment.

Trump did not abandon MAHA, Means told the interviewers. To explain, he laid out a sprawling narrative in which Trump, Kennedy and the MAHA agenda had been subverted by people beholden to special interests, including Wiles and several other members of the Trump administration and the GOP’s midterm election efforts who have since resigned. Means described a kind of anti-MAHA deep state that blocked his efforts to make food safer and approved flavored vapes — favors to the sugar and tobacco industries, respectively, in exchange for industry donations in the midterms.

After Wiles resigned, Means celebrated the promotion of Stephen Miller from deputy chief of staff to the top job. Best known as the architect of a mass deportation strategy that has led to extrajudicial detentions, injuries and deaths among immigrants and citizens alike — and a crackdown so harsh that even Trump called it “too tough” — Miller is now poised, according to Means, to finally deliver for MAHA.

In the immediate term, Means’ whistleblowing appears to have energized a MAHA movement that had been deflated by infighting and a disappointing midterms showing.

“Next to me, Stephen Miller is the strongest MAHA supporter in the administration. It’s time to unleash the Kraken,” Kennedy posted to X on Friday.

Children’s Health Defense, the nonprofit Kennedy chaired until he stepped down to lead HHS, has urged impatient MAHA followers to give the secretary more time to enact their anti-vaccine agenda. It responded to Kennedy: “Let’s goooo!!!”

But not everyone is so psyched.

“For [Means] to say that RFK will finally deliver for MAHA is laughable,” wrote Gray Delany, the former director of MAHA implementation and external affairs at HHS, before he was fired last year after a bungled slashing of $500 million in mRNA vaccine research. “He is trying to placate MAHA to keep them at bay the next two years. Don’t fall for it.”

Like Delany, many of Kennedy’s most ardent early supporters are still fuming over what looks to them like the abandonment of the vaccine issue. These activists say Kennedy — who once spared no words urging new parents to skip all vaccines while likening their manufacturers and the officials who regulate them to Nazis — has reversed course on childhood vaccines in the face of unpopular measles outbreaks and failed to ban Covid-19 and other mRNA vaccines. A conspiratorial contingent of those supporters has viewed Means, a former lobbyist, as a subversive figure in MAHA.

“This guy is running a PsyOp on America right now,” far right podcaster Jimmy Dore said of Means on X, “where he exposes some of the corruption inside White House to gain your trust & now is pushing this B.S. con job.”

Dr. Jack Kruse, a neurosurgeon turned wellness guru whose ideas about natural healing were championed by former Kennedy running mate Nicole Shanahan, argues that Means and Kennedy are CIA assets whose real goal is protecting Big Pharma.

And Mary Talley Bowden, a Texas doctor who claims that Covid vaccines are deadly despite evidence they have saved millions of lives, is calling Means “a total fraud.”

Means’ whole story depended on its audience believing that Trump and Kennedy were victims — helpless to Wiles’ money-hungry political machinations.

“I wonder how Trump and Kennedy feel about Calley Means completely emasculating them,” Talley Bowden wrote.

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