This post was originally published on Politico.
You know you’ve made a good ad when it’s outperforming an endorsement video from Barack Obama.
Ryan Sayles, a 27-year-old Mississippi content creator, is behind arguably the best political spot of the election cycle: Democrat Scott Colom’s viral “pick another protein” ad against GOP Sen. Cindy Hyde-Smith.
You’ve probably seen it by now. The ad featured Mississippi voters’ blunt reactions to Hyde-Smith’s suggestion that people struggling with rising beef prices choose from other protein options.
“Pick another protein? Shiiii-, I’d rather pick another senator instead.”
“Pick another protein? She done lost her damn mind. I’d rather pick another senator.”
Sayles was at his nephew’s football
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