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Advertisers Watch Threads as Twitter Rival Soars in Debut

The technology giant’s new social network, Threads, pulled in more than 10 million sign-ups within hours of making its debut.

Andrew Ross Sorkin
Author: Andrew Ross Sorkin

Written by

Andrew Ross Sorkin Ravi Mattu Bernhard Warner Michael J. de

in

Europe, Instagram Inc, Meta Platforms Inc, Mosseri, Adam, Musk, Elon, S4 Capital, Social Media, Threads (Mobile App), Twitter
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