Aerie has decided to make “anti-AI” its core marketing message. Vogue speaks to Anderson, the new face of its anti-AI campaign, and CMO Stacey McCormick, to learn the strategy behind the branding.
Aerie has decided to make “anti-AI” its core marketing message. Vogue speaks to Anderson, the new face of its anti-AI campaign, and CMO Stacey McCormick, to learn the strategy behind the branding.