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Apple Bets the Vision Pro Can Take the Metaverse Mainstream

The iPhone maker is making a bold bet that it can redefine the niche category of virtual reality with its $3,500 goggles.

Andrew Ross Sorkin
Author: Andrew Ross Sorkin

Written by

Andrew Ross Sorkin

in

Coinbase Inc, Commodity Futures Trading Commission, Democratic Party, Dimon, James, Disney Plus, Environmental Protection Agency, Facebook Inc, Grail Inc, Hilton Worldwide Holdings Inc, HK FTX Trading Ltd (Futures Exchange), Host Hotels & Resorts Inc, Hotels and Travel Lodgings, internal-storyline-no, Kennedy, Robert Francis, Musk, Elon, Real Estate (Commercial), Securities and Commodities Violations, Twitter, Virtual Reality (Computers), Walt Disney Company
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