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As Recession Fears Rise, ‘No Buy’ Takes On New Urgency

The uncertainty surrounding President Trump’s tariffs has invigorated an underconsumption movement that took off early this year on TikTok and other platforms.

Jordyn Holman
Author: Jordyn Holman

Written by

Jordyn Holman

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Consumer Behavior, Customs (Tariff), Orderliness and Clutter, Shopping and Retail, Social Media, TikTok (ByteDance), United States
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