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Baggu’s Totes (and Other Accessories) Find a Gen Z Audience on TikTok

Baggu, a 16-year-old brand best known for its lightweight, foldable totes, is all over TikTok, where Gen Z fans are driving renewed interest.

Kasia Pilat
Author: Kasia Pilat

Written by

Kasia Pilat

in

Fashion and Apparel, Generation Z, Social Media
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