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Bask & Lather’s Shaina Rainford Built A Nine-Figure Haircare Brand With Zero Investors — Here’s How

By Kimberly Wilson ·Updated November 8, 2025 Getting your Trinity Audio player ready…

Shaina Rainford didn’t plan on becoming a beauty mogul. 

The board-certified nurse practitioner was focused on her healthcare career when tragedy struck her family (her younger sister lost all her hair to a severe

Kimberly Wilson
Author: Kimberly Wilson

Written by

Kimberly Wilson

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