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Black Friday and Cyber Monday Shopping Exceeds Industry Estimates

An estimated 197 million people shopped from Black Friday to Cyber Monday, the National Retail Federation said, fewer than last year but surpassing the group’s expectations.

Danielle Kaye
Author: Danielle Kaye

Written by

Danielle Kaye

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Consumer Behavior, E-Commerce, National Retail Federation, Shopping and Retail, Thanksgiving Day, United States Economy
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