Black-Owned Ad Tech Company Launches First-Of-Its-Kind Machine Learning Powered Media Buying Platform

Black-Owned Ad Tech Company Launches First-Of-Its-Kind Machine Learning Powered Media Buying Platform

Essence Magazine:

By Jasmine Browley ·Updated January 16, 2024

A Black-owned media and ad tech company is aiming to drive the advertising industry into the future.

AdTheorent, a machine-learning solutions provider, and tech company Hero Media have joined forces to launch the first ML-Powered Black-owned DSP in programmatic advertising,

Kimberly Wilson
Author: Kimberly Wilson

This post first appeared in Essence Magazine. Read the original article.