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Black Women-Founded Beauty Brand, Mented Cosmetics, Gets Acquired By Private Equity Firm

By Jasmine Browley ·Updated April 27, 2024

Mented Cosmetics has just reached a major milestone.

The beloved beauty has reportedly been acquired by West Lane Capital Partners, an LA-based private equity firm, for an undisclosed amount.

The move means Mented will join portfolio company Blooming Brands, which includes beauty

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