Advertising and Marketing

AMC Says It Will Show More Ads Before Movies

The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since 2019, but it risks irking loyal customers.

By Aishvarya Kavi

adidas AG Advertising and Marketing Basketball Converse Inc Gilgeous-Alexander, Shai Henderson, Scoot (2004- ) Leonard, Kawhi National Basketball Assn New Balance Athletic Shoe Inc NIKE Inc Oklahoma City Thunder Puma AG Sneakers

In the NBA Finals, Both Shai Gilgeous-Alexander and Converse Will Be in the Spotlight

In the rush to sign players early, some mistakes are made. But as Shai Gilgeous-Alexander reaches basketball’s biggest stage, he is taking his shoe company with him.

By Calum Marsh

Advertising and Marketing Pop and Rock Music Reputation (Album) Swift, Taylor

Taylor Swift Never Rerecorded ‘Reputation.’ Thank God.

After buying back her master recordings, the superstar says she has no plans to finish remaking her sixth album — her most inventive, shocking and risky yet.

By Jon Caramanica

Advertising and Marketing Amusement and Theme Parks Animated Films Bergman, Alan (Entertainment Executive) Box Office Sales Disney Plus Iger, Robert A Movies Sarandos, Ted Video Recordings, Downloads and Streaming Walt Disney Company

How ‘Lilo & Stitch’ Became One of the Most Profitable Movies in Years

The film was originally aimed for Disney+. But it was rerouted to a theatrical release and is on pace for at least $950 million in ticket sales.

By Brooks Barnes