Advertising and Marketing

‘The White Lotus’ Luxury: How Branded Collaborations Are Capitalizing on Privilege

The hit HBO series satirizes luxury vacationers’ privilege. That hasn’t slowed demand for branded collaborations that sell the show’s lavish lifestyle.

By Maya Salam

Advertising and Marketing Animated Films Betty Boop Boop! The Musical (Play) Broadhurst Theater (Manhattan, NY) Cartoons and Cartoonists Fleischer Studios Theater Theater (Broadway)

‘Boop!’ Arrives on Broadway, With a Surprising 100-Year Back Story

From her 1930 debut as a poodle-human hybrid to a modern-day symbol of empowerment, Betty Boop has had an unusual journey to the Broadway stage. Boop-oop-a-doop!

By Michael Paulson

Advertising and Marketing Boston (Mass) Buffett, Warren E Jordans Furniture Kaling, Mindy Ortiz, David Shopping and Retail Tatelman, Eliot Wahlberg, Mark

New England’s King of Couches Relinquishes His Crown

Eliot Tatelman, a fixture on regional television for his quirky ads, is retiring as president of Jordan’s Furniture. It was a nostalgic moment for a place known for fiercely guarding its traditions.

By Michael Levenson

Advertising and Marketing Mobile Applications News and News Media Online Advertising Podcasts Social Media Spotify Upfronts (Television) Video Recordings, Downloads and Streaming

Spotify Sells Itself to Advertisers as an Alternative to ‘Doom Scrolling’

After finally achieving profitability, the streaming platform wants to be a healthy alternative to “doom scrolling.”

By Jessica Testa