Basketball (College) – Page 9

The Endorsement Deals Shaping the N.C.A.A. Tournaments

Both Miami’s men’s and women’s teams made deep runs in March. Their athletes also had significant backing in the form of name, image and likeness deals.

By Kris Rhim

Basketball (College) Butler, Lamont Dutcher, Brian (1959- ) Florida Atlantic University NCAA Basketball Championships (Men) San Diego State University

Lamont Butler Hits a Buzzer-Beater to Send San Diego State to the Title Game

“You cant even dream about what just happened,” his father, Lamont Butler Sr., said moments after the shot went in.

By Andrew Keh

Basketball (College) Clark, Caitlin (2002- ) College Athletics ESPN Louisiana State University National Collegiate Athletic Assn NCAA Basketball Championships (Women) Nielsen Media Research Ratings (Audience Measurement) Television University of Iowa University of South Carolina Virginia Polytechnic Institute and State University

Iowa’s Win Over South Carolina Draws 5.5 Million Viewers on ESPN

The highly anticipated matchup delivered more viewers than any non-championship game in women’s college basketball. And the Iowa-Louisiana State final on Sunday is on network TV.

By Kevin Draper

Basketball (College) Bluder, Lisa Boston, Aliyah (2001- ) Clark, Caitlin (2002- ) NCAA Basketball Championships (Women) Staley, Dawn University of Iowa University of South Carolina

How Iowa Ended South Carolina’s Storied Perfect Season

South Carolina had fielded the nation’s toughest defense, but couldn’t stop the offensive fireworks of Iowa’s Caitlin Clark.

By Jere Longman

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