Fans and brands have embraced the league, but rules have kept its growing financial success from fully trickling down to the players.
Category: Basketball
-
Warner Bros. Discovery Is Said to Match Amazon’s Bid for NBA Rights
The company, a longtime broadcaster of N.B.A. games, is trying to keep the lucrative broadcast rights as the league negotiates a new contract.
-
Brittney Griner Announces Birth of Son
Less than two years after her release from a Russian penal colony, the W.N.B.A. center and two-time Olympic gold medal winner said that her son was born on July 8.
-
NBA Agrees to Massive Rights Deals With Disney, Comcast and Amazon
The agreements, set to begin after next season, could potentially pay the league about $76 billion over 11 years.
-
NBA Draft Fits: 24 Prospects Discuss Their Red Carpet Style
Before they were drafted, the N.B.A.’s top prospects stopped to show off their clothes and discuss their decisions of how to represent themselves.
-
Togethxr’s ‘Everyone Watches Women’s Sports’ T-shirts Go Viral
A black-and-white shirt by the brand Togethxr has become the unofficial uniform of a breakthrough moment for women’s basketball.
-
As N.B.A. TV Deal Nears, Warner Bros. Discovery Is on the Outside
The company’s TNT channel and the N.B.A. have long been inextricably linked, but that may end after next season. Plus, Charles Barkley is retiring.
-
Olympics Dreams Die in June With Caitlin Clark and Others Not Qualifying
There will be no shortage of drama when the Paris Olympics begin in July, but most hearts will be broken in the cutthroat qualifying trials this month.
-
The N.B.A. Sees Its Future in Africa
The league has spent hundreds of millions of dollars to cultivate an immense potential fan base on the continent and develop future stars.
-
NBA’s Adam Silver Says Jerry West Is the League’s Logo
After decades of the league having avoided the issue, Commissioner Adam Silver said what most people knew all along: It is Jerry West in the league’s iconic logo.
-
Bill Walton’s Long, Special Relationship With the Grateful Dead
“It wasn’t like he was a fan,” the drummer Mickey Hart said. “He was part of our family.”