Mattel’s Windfall From ‘Barbie’ Goes Far Beyond Dolls
The company’s approach has paid off to a degree that even the C.E.O. could hardly have believed possible.
Posted inActors and Actresses Advertising and Marketing Box Office Sales Celebrities Coronavirus (2019-nCoV) Movies Universal Pictures Video Recordings, Downloads and Streaming Warner Brothers
‘Strays’ Stumbles at Box Office Without Its Stars’ Promotion
The R-rated comedy opened to a fifth place showing this weekend, while the comic book movie “Blue Beetle” came in at No. 1. Both were hurt by the actors’ strike.
Posted inBox Office Sales Gerwig, Greta Movies
Will Hollywood Learn These 5 Lessons From ‘Barbie’?
If studios greenlight more movies about toys, they’ll be missing the point. Greta Gerwig’s hit is about smart filmmaking, not brand awareness.
Posted inBaumbach, Noah Box Office Sales Gerwig, Greta Kreiz, Ynon Mattel Inc Movies Warner Brothers Warner Brothers Pictures Women and Girls
‘Barbie’ Reaches $1 Billion at the Box Office, Warner Bros. Says
No movie in Warner Bros. history has sold so many tickets so fast, the studio said of the movie directed by Greta Gerwig.