Super Bowl Broadcast Is a Crossroads for CBS Sports
The storied network is facing a wave of change, including new leadership, the possible sale of its parent company and the continued challenge of streaming.
Posted inAdvertising and Marketing CBS Corporation National Football League Ratings (Audience Measurement) Super Bowl Television
$7 Million for 30 Seconds? It’s Worth It at the Super Bowl.
In a time of fragmentation, advertising during the game’s broadcast is still a reliable way to boost company revenue and familiarize viewers with a brand.
Posted inCBS Corporation Chapman, Tracy Grammy Awards Nielsen Media Research Pop and Rock Music Ratings (Audience Measurement) Swift, Taylor Television
Grammy Audience Jumps to 16.9 Million
The viewership was the highest for the awards show since the 2020 ceremony, shortly before the pandemic.
Posted inCalifornia CBS Corporation Deaths (Obituaries) Documentary Films and Programs Labor and Jobs Murrow, Edward R News and News Media Radio Taylor, Ruth Ashton (1922-2024) Women and Girls
Ruth Ashton Taylor, Early Radio and TV Newswoman, Dies at 101
In the late 1940s, she was the only woman working on radio documentaries for CBS’s Edward R. Murrow. In Los Angeles, she was a pioneering newscaster and anchor.