Women’s Sports Are Raking in Investments. The Final Four Shows Why.

Women’s Sports Are Raking in Investments. The Final Four Shows Why.

With stars, story lines and skill, the TV rights for the women’s Division I basketball tournament could be worth over $80 million, part of a larger wave of investors flocking to women’s sports.
South Carolina Tops N.C.A.A. Women’s Tournament Field

South Carolina Tops N.C.A.A. Women’s Tournament Field

There are challengers, of course, but no team is tougher on paper than the undefeated, reigning champion Gamecocks.