Through Varsity Spirit, the company he established in 1974, he turned cheerleading into a multibillion-dollar juggernaut and exerted control over almost every aspect of it.
Category: College Athletics
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Jeff Webb, Who Built a Competitive Cheerleading Empire, Dies at 76
The New York Times – Business: -
Americans Strongly Favor Moneymaking Deals for College Athletes, Poll Says
While consensus existed over college athletes being able to earn from endorsements, there were splits on gambling and paying player salaries.
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Americans Strongly Favor Deals for College Athletes, Poll Says
While consensus existed over college athletes being able to earn from endorsements, there were splits on gambling and paying player salaries.
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Is Your College Football Team Short of Cash? Sports Betting Can Help.
Louisiana lawmakers tried a novel strategy for raising revenue, a model that proponents say might work more broadly.
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Meet the Billionaire Trying to Save College Football From Itself
Cody Campbell, an oilman, has spent millions paying students to play football at Texas Tech. Now he worries that people like him are ruining college sports.
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Youth Sports Are a $40 Billion Business. Private Equity Is Taking Notice.
An American obsession is attracting investments in baseball fields, volleyball courts and football camps, intensifying the gap between families with means and those without.
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With ‘We Beat the Dream Team,’ Grant Hill Can Finally Gloat
Hill and the film’s director talked about the time a team of college basketball players beat Michael Jordan, Larry Bird and Magic Johnson — and the effort to bury it.
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Should Sports be a College Major? Some, including Nike, Say Yes
The idea of offering a degree in sports has gained momentum now that college athletes can be paid. Now Nike is joining some academics in pushing for it to become a reality.
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Rick Kuhn, 69, Dies; Convicted in a College Gambling Scandal
While playing basketball at Boston College, he participated in a point-shaving scheme with Henry Hill, the mobster later portrayed in the movie “Goodfellas.”
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Why General Manager Is the Hottest Job Title in College Sports
With players being paid and routinely changing schools, universities increasingly need someone besides a coach to put together a team.
