De Beers Group

Would You Buy Your Diamond Engagement Ring at Walmart?

The popularity of synthetic stones has sent the market for natural diamonds crashing. With consumers confused about how to tell the difference, how can a market leader like De Beers regain its sparkle?

By Elizabeth Paton

Canot, Raphaele Cartier SA Content Type: Personal Profile De Beers Group Jewels and Jewelry London (England) Luxury Goods and Services

A Jewelry Designer Who Set Herself Free

Raphaele Canot values the experience she gained working for two big brands, but she knew she wanted to go her own way.

By Carlos Jimnez for The New York Times

Conflict Minerals and Resources De Beers Group Diamonds Gemological Institute of America International Trade and World Market Jewels and Jewelry Kwiat, Greg Mines and Mining

Soon You May Know Exactly Where Your Diamond Was Mined

Several traceability systems have been introduced in the last six months, spurred by sanctions against Russian-mined stones.

By Victoria Gomelsky

Consumer Behavior De Beers Group E-Commerce Instant Messaging Jewels and Jewelry Reza, Olivier Shopping and Retail Virtual Reality (Computers)

Digital Interactions Are Just Part of a Jewelry Sale Now

Brands find that some of their customers’ pandemic-era buying habits are here to stay.

By Sarah Royce-Greensill