The cookie sandwich brand’s videos — funny, disturbing, fever-dreamlike — rack up tens of millions of views. The secret is lots of lore without much sense, the campaign’s strategists explain.
Category: Dentsu
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Tokyo Olympics Scandal Fouls Hopes for a Sapporo Winter Games
The New York Times – Sports:The International Olympic Committee was already struggling to find hosts for the Winter Games. Sapporo’s flailing 2030 bid has added another headache.
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Japan Accuses Ad Giant Dentsu of Rigging Bids for Tokyo Olympics
The New York Times – Business:Prosecutors said the company and five others conspired to evade the public bidding process for test events, part of a widening investigation into corruption surrounding the Games.