Posted inElise Loehnen Goop.com Paltrow, Gwyneth Toomey, Taryn A (1978- ) Ex-Goop Crony, Elise Loehnen Has Outgrown the Wish to Be Perfect For years Elise Loehnen peddled wellness for Gwyneth Paltrow. Her new book explores “the price women pay to be good.” Posted by By Sarah Lyall