Saudi Arabia will host a flag football tournament featuring N.F.L. stars in the spring, in a mutually beneficial sports expansion.
Category: Fanatics Inc
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Japan Reaches Peak Shohei Ohtani as Dodgers and Cubs Open MLB Season
The Los Angeles Dodgers star is a marketer’s dream — both a sports icon and national hero in Japan. Ohtani has about 20 active sponsorship deals at any time.
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Fanatics and Nike Blamed by Fans for MLB Uniform Issues
A redesign of M.L.B.’s uniforms has put Fanatics and Nike at the center of a debate about performance versus quality in sportswear.
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Will Fanatics Upend the World of Sports Collectibles?
Powered by its connections with leagues and star athletes, the merchandising giant has entered the hobby universe with deep pockets and sharp elbows. Not everyone is happy.
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How Lionel Messi Made a Pink Jersey Soccer’s Must-Have Item
In the span of three months, the soccer superstar has made Inter Miami’s eye-catching jersey the hottest piece of sports merchandise on the planet.
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An N.F.L. Stadium Brings Sports Betting Inside
A sports book inside the Washington Commanders’ stadium is the first of its kind in the N.F.L. and a symbol of the league’s wholehearted — and profitable — embrace of gambling.