Pay packages, even for first-time coaches, have risen sharply since the 1990s as teams seek those who can turn their franchises into perennial Super Bowl contenders.
The first rapper to headline the N.F.L.’s biggest stage solo made his Drake diss “Not Like Us” the centerpiece of his set at the expense of a larger statement.
The president’s expected attendance at Sunday’s Super Bowl highlights how his connection to the league has veered from aspirational to openly antagonistic.