Category: Generation Z

The Look of Vapes Has Changed. Here’s Why the Shift Has Experts Worried.

Bright colors, rounded edges: Many of today’s most popular vaping devices are a perfect match for the Gen Z aesthetic. Experts are concerned.
Gen Z Americans Embrace Nostalgia With Miffy, the Dutch Bunny

Hordes of young adults in North America are embracing joy and childhood nostalgia with Miffy, a poker-faced, fictional, Dutch bunny.
Australia Fines X for Not Providing Information on Child Abuse Content

The service formerly known as Twitter told Australian regulators that its automated detection of abusive material had declined after Elon Musk bought it.
Australia Fines X for Not Providing Information on Child Abuse Content

The service formerly known as Twitter told Australian regulators that its automated detection of abusive material had declined after Elon Musk bought it.
Social Media Changed How Brands Talk to Us, but Are the Jokes Wearing Thin?

For a decade, marketers have found success on social media by roasting customers, and even flirting with them. But with Gen Z, and platforms like TikTok on the rise, the jokes may be wearing thin.
The Honey Pot: What’s Behind the Rise of the New Feminine Care Brand

Brands selling feminine care products have dropped the euphemisms to sell to younger consumers. But are they still capitalizing on old stigmas?
Gen Z Is Poised to Spend More on Debt Than Others. It Could Derail Retirement.

Young adults are struggling to keep up their credit scores and paying an increasing amount of disposable income servicing their debts.
Maxwell Frost and Other Gen-Z Politicians on What Drives Their Style Choices

Many of the country’s youngest elected officials hope to express authenticity through their clothing choices.
Is Måneskin the Last Rock Band?

The Italian group has become a global sensation — by giving Gen Z a taste of a genre that might have already taken its final breath.
Hate Gen X? Get in Line (Behind a Gen X-er).

Unlike boomers, who often bristle at being criticized by young people, I say good luck to young people trying to make me and my peers feel bad.
Hate Gen X? Get in Line (Behind a Gen X-er).

Unlike boomers, who often bristle at being criticized by young people, I say good luck to young people trying to make me and my peers feel bad.
With TikTok and Lawsuits, Gen Z Takes on Climate Change

‘We’re the last resort,’ one young activist said.