Category: Generation Z

Baggu’s Totes (and Other Accessories) Find a Gen Z Audience on TikTok

Baggu, a 16-year-old brand best known for its lightweight, foldable totes, is all over TikTok, where Gen Z fans are driving renewed interest.
At This Texas Campus Ministry, ‘Inclusive Love’ Is the Mission

Students at the University of Texas in Austin have found a safe haven at the Texas Wesley, a Methodist group whose doors are open to all.
In Seville, Spain, These Young Rappers Come Together to Turn “Tears Into Rhymes”

For the young men in this community, many of whom are immigrants, a public basketball court is a place of joy and strength, and a sacred ground for musical improvisation.
The Castle Where Future Queens Drop the Royal Act

At Atlantic College, a school in a 12th-century castle clinging to the windy Welsh coastline, teenage royals take classes on world peace.
For a Queer Community in Los Angeles, This Public Park is a Lifeline

At a time when their right to exist is under attack, these young L.G.B.T.Q. adults have carved out a space of safety, intimacy and friendship for themselves.
For Gen Z, Playing an Influencer on TikTok Comes Naturally

There’s stuff to promote now. The followers can come later.
The Greatest Wealth Transfer in History Is Here, With Familiar (Rich) Winners

In an era of surging home and stock values, U.S. family wealth has soared. The trillions of dollars going to heirs will largely reinforce inequality.
What’s the Point of Your 20s? Ask the Patron Saint of Striving Youth.

Meg Jay knows it’s confusing to figure out what to do with your life. She also knows you need to get on with it.
When Did ‘Wholesome’ Become a Gen Z Compliment?

For a young generation, the word has come to embody everything pure and true.
Why Has the Perm Become So Popular With Young Men?

The modern male perm is softer, more natural and has taken off, thanks to K-pop and TikTok.
What Do You Know About Gen Z and Millennial Americans’ Finances? Take Our Quiz.

The New York Times wants to help young people get a better handle on their money. To begin, we want to hear from you.
Sorry, You’ve Been Rejected. Now Let’s Party.

Whether it’s with sheet cake or walls proudly displaying rejection letters, students and adults are finding a new joy in the word “no.”