Category: Generation Z

Millennials and Gen Z Are Fighting Again. This Time About Gym Clothes.

Are you team tight-on-tight or tight-on-baggy?
Why Gen Z Is Willing to Pay Big Money for Concert Tickets

How can 20-somethings afford the high cost of seeing their favorite artists’ live shows? Some save; some go into debt.
California Bill Seeks Age Minimum on Anti-Aging Skin Care Products

Revamped legislation would require anyone purchasing the products to provide proof that they are 18 or older.
A Timeline of TikTok’s Evolution, From Dances to BookTok to the Supreme Court

What started as “the dance app” spawned countless memes, launched lucrative careers and shaped entire industries. Here’s how it got here.
‘Babygirl’ Raises the Question: Is Menopause Sexy Now?

In “Babygirl” and other recent movies, popular culture is finally getting comfortable with the sexual lives of 50-something women.
Could Dean Withers Be One of the Democrats’ TikTok Bro Whisperers?

Dean Withers argues online with right-wing stars like Charlie Kirk and Ben Shapiro. His goal? To reach their young, male followers.
Gen Z and Millennials Find Offline Joy in Board Game Clubs

Hungry for in-person interaction, Gen Z and millennial players are joining old-fashioned chess, mahjong and backgammon groups.
Ms. Rachel, YouTube Star, Is Creating a Holiday Toy Frenzy

Rachel Accurso might be this era’s Mr. Rogers, if he were on YouTube, TikTok and Instagram. Toy companies and publishers all want a piece of the action.
The Many Faces of NEETs

The acronym for young people “not in education, employment or training” has been all over the internet lately. But like Gen Z-ers themselves, the term can be misunderstood.
Remember When Presents Were a Surprise? Not Anymore.

Recipients now feel free to speak out about the items they want, and don’t want, in their lives.
Alcohol Brands Tap the Art World to Woo Back Younger Drinkers

Will labels and bottles designed by artists gin up enthusiasm among an increasingly abstinent generation?
Vivian Tu, the ‘Wall Street Girly,’ Wants to Make Wealth More Accessible

Vivian Tu is one of a new wave of female influencers who are using TikTok and Instagram to spread the message of personal finance to millennials and Generation Z.