Gulden, Bjorn – MOSAEC

Adidas Warns Sneakers Will Cost More in the U.S. as Trump’s Tariffs Take Effect

The chief of the German sportswear giant said that unpredictability surrounding the tariffs prevented the company from issuing a full-year forecast, but he predicted a price increase for American consumers.

By Melissa Eddy

Company Reports Fashion and Apparel Gulden, Bjorn Sneakers West, Kanye Yeezy (Fashion Label)

Adidas Has Sold Its Last Yeezy Sneaker

The sportswear maker was eager to put the scandal with the rapper Ye behind it, but its cautious earnings forecast showed the breakup’s effects still lingered.

By Lynsey Chutel

Company Reports Fashion and Apparel Gulden, Bjorn Shoes and Boots Shopping and Retail Sneakers West, Kanye

Adidas Sheds Yeezy Shoes, Bringing in 400 Million Euros

The German sportswear company said it would donate €110 million of the proceeds to groups fighting antisemitism and racism.

By Melissa Eddy

Fashion and Apparel Gulden, Bjorn Rap and Hip-Hop Sneakers West, Kanye

Adidas Starts Unloading Its Yeezy Gear, to Benefit Anti-Hate Groups

The sportswear company, which cut ties with Kanye West over his antisemitic remarks, will donate proceeds from its $1.3 billion inventory of Yeezy-brand sneakers and other goods.

By Melissa Eddy