Posted inBasketball (College) Beauty (Concept) Gymnastics haley jones Instagram Inc Louisiana State University olivia dunne Social Media Stanford University TikTok (ByteDance) VanDerveer, Tara Women and Girls
New Endorsements for College Athletes Resurface an Old Concern: Sex Sells
Female college athletes are making millions thanks to their large social media followings. But some who have fought for equity in women’s sports worry that their brand building is regressive.