Food forecasters see a year of quieter tastes: little bursts of pleasure, less-jangling restaurants and healthy foods worthy of the ideal Grandma.
Category: Health Foods
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David Bars Have Had Breakout Success. Can the Protein Craze Last?
The David bar’s breakout success is proof that, in our culture of optimization, one macronutrient is king. But can the protein craze last?
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How the Baby Formula Brand Bobbie Got Caught in the RFK Jr. Backlash
Laura Modi’s company, Bobbie, is rooted in science and uses organic ingredients. Some of her fans aren’t happy that she’s willing to work with the Trump administration.
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Why Are We Living in the Golden Age of ‘Gut Soda’?
Fans of brands like Olipop and Poppi say it’s simple: Now more than ever, they need a guilt-free treat. And if it says it has fiber? All the better.